Adam carried that legacy forward. Years later, he brought his friend Liam together to turn that feeling into something real. From late nights and early prototypes, CHUZHAO was born to bring soul back to photography.

We decided to build CHUZHAO with the people we trusted most, our best friends. From there, the business took off, selling out quickly and receiving an overwhelming amount of feedback from photographers around the world. That early support proved we weren’t just building a product, but something people genuinely connected with.

Sold out 10 times! We'd be lying if we said we didn't freak out a little. Okay, there may have been champagne and celebrations. There may have been tears. What started as a inspiration had officially become something real, and we have to thank every single customer for it!

Whatever we build next, we're building it with you. The community that believed in us from day one, back when it was just two guys in a garage with an idea, we will always shape where we go in honor of my grandfather. We're just getting started.